Penerapan Prinsip Ekonomi Sirkular pada Usaha Mikro dan Kecil untuk Meningkatkan Daya Saing dan Keberlanjutan Usaha

Malikal Bulqis

Authors

Malikal Bulqis Universitas Nurul Jadid Author

Keywords:

Ekonomi Sirkular, Usaha Mikro dan Kecil, Daya Saing, Keberlanjutan Usaha, Pemberdayaan UMK, Kebijakan Pemerintah

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan prinsip ekonomi sirkular pada usaha mikro dan kecil (UMK) di Indonesia dan dampaknya terhadap daya saing serta keberlanjutan usaha. Dalam menghadapi tantangan globalisasi dan ketergantungan pada sumber daya alam yang terbatas, penerapan ekonomi sirkular menjadi solusi yang efektif bagi UMK untuk meningkatkan efisiensi sumber daya, mengurangi limbah, dan mengoptimalkan proses produksi. Penelitian ini menggunakan pendekatan campuran (mixed methods), dengan survei kuantitatif dan wawancara mendalam sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa penerapan prinsip ekonomi sirkular dapat memberikan manfaat signifikan, seperti pengurangan biaya produksi, peningkatan efisiensi, dan perbaikan citra usaha di mata konsumen. Namun, tantangan utama yang dihadapi adalah keterbatasan pengetahuan, akses teknologi, dan dukungan kebijakan yang belum optimal. Penelitian ini merekomendasikan pentingnya pemberdayaan UMK melalui pelatihan, akses terhadap teknologi ramah lingkungan, dan kebijakan pemerintah yang lebih mendukung untuk mendorong adopsi ekonomi sirkular di sektor UMK.

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